Warminster Road

Croydon Smaller Sites Programme

In 2016 LB Croydon initiated, through their development company Brick by Brick (Croydon) Ltd, a borough wide programme of delivering over 1000 new homes on council owned infill land, with six architectural practices selected to deliver detailed planning permissions on 50 sites. Stitch was appointed as architect for six sites.

The client’s stated aim of the programme is to achieve commercially viable housing developments which have 50% affordable housing on small difficult sites. Stitch worked with the client and consultants to resolve complex design challenges and engaged with council planners and the community to develop robust design solutions unique to the opportunities and constraints of each particular site.

Whilst each site presents a different design solution, there is an ambition to harness the economies of scale present across the whole programme to enable procurement through various modern methods of construction. The proposal at Warminster Road creates a new mews street of 6 homes. The design comprises recessed balconies of varying sized apertures topped with glazed brick detailing, creating privacy whilst forming a fun and dynamic façade.

Stitch achieved planning permission for Warminster Road in January 2018. Upon completion of RIBA stages 0-3 with the client, Stitch has been novated to the contractor to undertake RIBA stages 4-7 and deliver these sites as part of the borough programme.


Brick x Brick

Local Authority:

LB Croydon




6 homes (100% private)

Stitch role:


The Croydon Smaller Sites programme is an example of how small infill developments are able to make a meaningful contribution to the delivery of housing in London in a different way from typical large regeneration schemes.


Croydon smaller sites programme shortlisted in AJ Architecture Awards 2018 – Architects Journal, 5th October 2018

Croydon smaller sites programme wins Housing Design Award – Housing Design Awards, 2nd July 2018

Croydon approves first batch of new Council Housing – Architects Journal, 20th April 2017

Croydon unveils blueprint for new kind of council housing-Architects Journal, 24 November 2016