South Acton Phase 7.1


Phase 7.1 of South Actons regeneration will mark the beginning of a new character and identity for the northern redbrick part of the South Acton estate. The 246 mixed tenure new homes will be focused around Avenue Road Park – one of the key gardens in the Acton Gardens master plan. The scheme pays tribute to the iconic stature of many of the estate buildings being demolished, and combines this with the richness of character, texture, and history of personal stories they have housed. Our design themes of grid and patchwork were a starting point for thinking about the articulation and expression of the disparate collection of buildings in this phase. The scheme was submitted for a detailed planning application due to its uplift in density and was unanimously approved. It is currently under construction.

As advisors for the South Acton estate regeneration project, Stitch assisted Acton Gardens in generating a revised masterplan phasing strategy to bring forward new parallel stream of development in the northern part of the estate and fast track delivery of new homes. As a result of this strategic work Stitch was appointed to design Phase 7.1, the first phase of this northern area with direct links to Acton High Street. The urban design approach is based on the fundamental principles of bringing back the street and creating active frontages around public spaces.

The scheme creates an iconic new frontage to Avenue Road and the park, and frames the gateway between Acton Gardens and the high street. Church Road is lined with distinctive sculpted angled facades, with a signature building in white brick on the corner. A cluster of new houses creates an intimate mews street alongside the existing Victorian homes adjacent to the site.

Here is a film showing our design process.


Acton Gardens (Countryside and L&Q)

Local Authority:

LB Ealing


Under construction


246 homes (55% private sale; 39% social rent; 5% shared ownership)

Stitch role:

Masterplanner and architect

Stitch has combined strategic vision with detailed crafting to create the beginnings of a new identity for this area of the South Acton estate.


Stitch completes seventh phase of Acton Gardens regeneration -Architects Journal, 27 November 2019

Stitch wins planning for latest phase of South Acton housing-Architects Journal, 6 November 2015

Stitch submits its second tranche of homes for South Acton -Building Design, 10 September 2015